Quarantine Phase

Biela is the beer of friendship, during quarantine we had to keep friends together, that is why we created “Portamigos”: A cup holder with an integrated sensor that sent a notification to the group of friends everytime one of them put the beer on it. With this product design, the brand helped friends to keep in touch with each other and attend the video calls.

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Social Distancing Phase

We knew that safety comes first in every friendship, that is why we created the “2 mts Biela pack”, for a responsible unforgettable reunion.

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CCO: Cristian Seisdedos CD: Andrea Auz CW: Paula Murillo