“La Perla del Pacífico” Necklace

In July, during Guayaquil’s Foundation Day celebrations, Riocentro Shopping teamed up with Gloria Gallardo—an icon of Guayaquil’s popular culture and a key figure in the city’s festivities. Known for her vibrant presence, Gloria had recently stepped out of the spotlight after being removed from her public office. Together, they designed an exclusive jewel that captured the shine of the Pearl of the Pacific. This collaboration evolved into a brilliant ad campaign, honoring and immortalizing the city’s iconic essence while offering a one-of-a-kind piece to celebrate Guayaquil in style.

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ECD: Andrea Auz, Mono Seisdedos ACD: Gabs Freire CW:Guido Bruzonne, Valeria López AD: Camila Rojas, Moises Vásquez